Marathon Game ™, the world’s oldest board game for distance runners and marathoners (established in 1979) is on the road to China for the Beijing 2008 Olympics.
September 23, 2004 -- Marathon Game ™, since 1979 the only board game for runners worldwide, is remaking its product to appeal to the Chinese marketplace. Tom Green, president as well as the game’s inventor, sees Marathon Game as a great vehicle for sports advertisers to utilize the game’s board space for on-product branding as well as to help build brand awareness for a huge, new audience. “Another important aspect of Marathon Game,” says Green, “is as outreach to the athletes themselves. Somewhere in that billion-plus population is a new superstar distance runner in the making—a great, world-class marathoner. Maybe another Bikila or Zatopec. Game play can educate and inspire, and China’s long past due for a great track and field star to emerge. Online game play or traditional board-game play of Marathon Game may help that athlete. All it takes is a little inspiration, a great competitor’s heart and a pair of running shoes. In fact, Bikila won the Rome Olympics barefoot in 1960.” |
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